In today’s complex businessworld, more than ever, marketing professionals are being called upon to help support the sales process by taking part in sales activities and customer site visits. Despite having a key grasp on marketing and PR activities, additional training is often required for marketing professionals to take part in the sales process. Our Executive Sales Skills Training for Marketing Professionals is designed to equip marketing and public relations personnel with the key skills to play a direct and active role in customer-facing activities and to increase their potential for career advancement via greater exposure to sales management personnel.

This highly interactive training workshop provides marketing professionals with multiple opportunities to practice using skills and methodologies via role plays, group exercises, individual activities, questions and answer sessions and lectures. These opportunities are designed to increase knowledge retention and allow marketing professionals to immediately put to use newly acquired skills in their vital role. With a greater understanding of the sales process, marketing professionals will be able to provide valuable sales support when called upon by internal sales teams to help close deals and drive revenue.

Participants Will Learn The Following: 

• Use marketing expertise to increase sales on the telephone or in person

• Understand the challenges faced in today’s competitive business environment

• Learn how to deal with different sales structures

• Utilize sales strategies to increase personal effectiveness

• Establish rapport and build chemistry with internal and external customers

• Apply strategic questioning skills to uncover attitudes, situations and priorities

• Identify potential customer problem areas and applicable solutions

• Strengthen their advantage over other competitors

• Understand every facet of the Sales Process

• How to help close the deal