Sales Presentations Skills 

When sales people are doing their presentations, they usually concentrate on being able to persuade the acceptance on all the features of their products or services. The underlying assumption here is that if you can just do an excellent job of describing and defending these wonderful features, the customer will see the wisdom of accepting your offer. The problems with this approach are numerous, beginning with the fact that customers usually buy what they feel they need, and that may not necessarily be what you are trying to sell. In addition, when people are processing your presentation, the content – i.e., the words you are saying to them – account for only 10% of the believability of your message. Ninety percent of their decision to trust – or not trust – what you are saying comes from factors other than the feature list you worked so hard on.

Our Sales Presentations is designed to help you effectively cover all the bases during your sales presentation. This highly interactive training event uses discussions, small group exercises, and role-plays to help you gain hands-on practice with your new presentation skills. You will be able to develop a presentation that is specific to your current situation, receive coaching and personal feedback from our experienced presentation coaches, and then take that perfected material back out into the field and use it the very next day. Among the many helpful insights you will gain during your training is a strategy for how to tailor your presentation so that it appeals specifically to the needs of your particular audience, to be sure you are offering something they will value. The presentation skills you gain from this seminar will provide an immediate boost to your sales results.

Participants will learn to:

• Present technical information clearly, concisely, and persuasively

• Improve delivery by using voice projection, articulation, pacing, and fluency

• Appreciate the impact of body language, eye contact, and gestures

• Understand and identify audience attitudes and needs

• Use specific strategies to overcome nervousness

• Identify and handle audience questions and objections

• Plan presentations around current market forces

• Overcome negative or distracting mannerisms

• Set up a specific action plan to continue to practice and improve presentation skills